Browsing by Author "Panayides, P."
Now showing items 1-1 of 1
-
Article
The international marketing environment: Textbook content versus educators' views
Leonidou, Leonidas C.; Kaminarides, John S.; Panayides, P. (2007)The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., ...